Digital Footprints is a research group at Arts, Aarhus University, interested in the data that users share, expose or trade when communicating through the internet. With the ever more ubiquitous character of the Internet (Internet of things) it is important to understand the strategies of both users and companies of making services and content interoperable.

The vision of the research group is not primarily to educate users how to act but to investigate and analyze the strategies that are at stake. Data are both traffic patterns, content and personal information shared with users, companies and third-party stakeholders. We are doing primarily qualitative studies of users and companies regarding participation culture and privacy and we are represented at the National Council for Greater IT Security in Denmark. We have developed Digital Footprints as an analytical software to support our work.